The Beacon project showcases a new design approach that we offer. Basically all the materials (print&digital)we produced for Beacon - had variable content - so for example each brochure utilised data we held about a beacon customer and consequently had different content (images&text) which were tailored for each recipient. This meant that each brochure was unique and therefore more relevant & engaging for each customer click here to download the beacon case study and learn more about the project
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